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‘Shocking’ discounts may make 2019 the most promotional holiday since the Great Recession


Analysts have been expecting plenty of discounts during the fourth quarter. Moody’s analysts warned in December that the six fewer selling days between Thanksgiving and Christmas could “exacerbate the promotional environment” for the period. They noted, as an example, that Kohl’s in its third quarter already demonstrated that. The analysts pointed all this out as they slashed their expectations, for the second time in months, for department store profits in 2019.

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